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Hobbies & interests
Rides a motorcycle. Snowboards in winter, plays basketball the rest of the year. Trains in the mornings. Shoots photos, mostly while travelling. Flies a drone, mostly badly. Runs two record bags: house in one, hip hop in the other. Tall enough that it comes up.
ABOUT ME
I design digital products end to end, from the first question to the shipped build.
Experience
My first clients were in California, back when I was still a student designing their sites and coding them myself. That’s where I learned a design only matters once people can use it.
Since then I’ve worked at agencies, startups, and in-house teams on SaaS and e-commerce products. Sometimes I was the only designer, sometimes one of several, and sometimes I led the team. I start from what can actually be built and push toward the ideal from there.
Collaboration
My best work has come from bringing developers in early, well before handoff. I came to design from engineering, so I ask what’s expensive to build before I ask what’s possible. That saves everyone the version of the project where a beautiful file gets rebuilt into something else.
AI is part of how I work now. It drafts copy, sketches out ideas and gives me ten variations while I’d still be on the first one. That saves a lot of time.
But it only goes somewhere useful when someone leads it, and some things I don’t hand over at all: talking to users, watching how they actually use the product, and deciding what’s worth building.
I’ve also been on the other side. At Hitachi Energy I designed a feature where an LLM identifies plants and tells crews how long each one has before it becomes a fire risk.
Outside of work
Most of my time away from the screen is spent outdoors, and some evenings I DJ.
I also mentor at Designlab. Students come in with fresh eyes and ask why something is designed the way it is, and “because that’s how it’s done” isn’t an answer. It keeps me asking the same question about my own work, and about most other things.
STACK
Industries
E-commerce
SaaS & B2B platforms
Healthcare
Fintech
Energy & utilities
Media & streaming
Events & festivals
Design
Research & strategy
A/B testing
Prototyping
Accessibility
Design systems
Complex dashboards
AI features
Mentoring & critique
Tools
Figma
GitHub
Claude
ChatGPT
Framer
Jira
Notion
Slack
WHAT PEOPLE SAY
CONTACT
Send me an email